2017 marked the year that bitcoin and cryptocurrency pierced the public conscience, the massive surge of value garnered a lot of attention from a variety of mainstream media outlets.
In 2018 we could see the beginning of a tidal wave of newcomers to this space. On the 15th of February Bitcoin received quite the boost in publicity when Ellen DeGeneres featured it in a segment on her show which averages nearly 3 million views per episode.
The segment was also tweeted to her near 77 million twitter followers and as of the writing of this article the clip has over 600 thousand views.
If you want to know what bitcoin is, I learned about it. A bit. pic.twitter.com/txICiTXYgi
— Ellen DeGeneres (@TheEllenShow) February 15, 2018
She briefly covers how the currency exist entirely in the digital realm
“You’re probably thinking, ‘Ellen, if I can’t physically touch it, where can I keep my bitcoin? In a digital purse?’ which is a funny idea but it’s kind of true, you keep it in a digital wallet”
She concludes by discussing the volatility of the cryptocurrency
“Say you own one bitcoin and you bought it when it was worth $10,000 – and then for some reason Bitcoin becomes worth $20,000 – you just doubled your money… Basically if you invest in Bitcoin you’ll either be a millionaire or you’ll be totally broke.”
The lack of nuance highlights the gap between the level of knowledge held by the public and those already involved in cryptocurrencies.
If this gap can close, we could be in for a massive on ramping of new users and a continuation of the parabolic rise seen on exchanges such as Coinbase which is quickly approaching 15 million users.
If Cryptocurrencies are to spill into mainstream adoption exposure like this is going to be crucial. Not only that but gaining exposure to a predominantly female audience will be extremely important to bitcoins success.
As of right now those interested in cryptocurrencies are primarily men and segments like that featured on Ellen are a positive sign for the future of Bitcoin