CEO of Nasdaq, Adena Friedman is Bullish on crypto and the underlying technology behind it – The Blockchain – which might see the masses adopt cryptocurrency much faster than expected.

Friedman is heavily invested in the Blockchain and agrees with many crypto enthusiasts that it will one day reshape the finance industry and quite possibly the world.

Speaking with CNN, she said: “We see technology as a relentless change agent and our job is to embrace that change, to bring it to the industry, and make it so that our industry continues to be a very successful industry in the next decade or even beyond that.”

Digital assets and virtual currency are top priority to Friedman in her plans to expand Nasdaq and their services, this news comes after shaking hands on a new deal with Bitcoin investors and brothers, Tyler and Cameron Winklevoss.

The Brothers are well-known in the crypto-community for owning the Gemini cryptocurrency exchange, the exchange will use Nasdaq’s technology to ensure compliance.

Friedman said: “There are a lot of exciting things in the machine intelligence space. There are a lot of exciting things in the trading space. [Blockchain] takes a lot of risk out of the system and therefore it makes it so that the banks don’t have to be as capital intensive. And that’s a big incentive.”

Being Bullish on crypto and the Blockchain is great news for the community and currencies, however, she does state her subtle reluctance regarding their shelf life, she said: “How it evolves and which of the cryptocurrencies may or may not be the one that ultimately gets embraced, I think that really the jury is still out on that. But I do think the idea of a more globalized payment mechanism that is more efficient than what we have today allows for money to transfer across countries and certainly supports the Internet economy.”

Friedman says that the future of Virtual currency largely depends on how decisions the world governments decide to take, she added: “Are the governments going to start to embrace it? Or are they still going to have it sit outside the realm of their oversight? That’s the real question that’s yet to be answered. I think the technology is fascinating and it’s a very sound technology. It’s just a matter of making sure that the community is all embracing it together.

“The first uses of the blockchain will be in the less regulated markets, less efficient markets, more bespoke markets. Test it out, show that it works, demonstrate the efficiency in the Nasdaq private market or in the fund industry. It takes a village to make it work, but people are going to be highly motivated if we show that the use cases bring a lot of efficiency.”

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