SOCIAL Network, ASKfm, organised a publicity stunt to draw attention to their upcoming ICO sale, which went horribly wrong.
With more and more ICO sales propping up, these companies continue to find outlandish and crazy ways of building their brand selling what they have to offer.
They had set the task of scaling Mount Everest and bury two hardware wallets containing $50,000 worth of the company’s tokens. The whole idea behind it is that other crypto enthusiasts would attempt the climb and retrieve the wallets.
In a company blog post, they stated: “In a market where launching a blockchain endeavor is not really a news break, companies have to stand out, ASKfm, being one of world’s top 10 social networks and world’s largest Q&A platform, can definitely afford making symbolic statements and drawing attention.”
While ASKfm’s post suggests there were “issues” with the journey, and mentions that two of the climbers were stranded with no reserve oxygen until they were rescued by air response on the second day, it glosses over the fact that the journey cost one of the climbers his life.
Whilst they described the journey as having “issues” two of the climbers were stranded with no reserve oxygen until rescue teams arrived. ASKfm didn’t include that the journey cost one of the climbers lives.
In an interview with ASKfm CEO Max Tsaryk, the first disaster was when the group’s local guide went missing.
A member of the group revealed to the Financial Times: “At the top of Everest the weather was very bad, and then we were coming down. We were going down to Camp 4, which is at about 7900m, and one Sherpa [a Himalayan guide] was dying.”
The guide, who failed to return down the mountain, is now believed to be dead.
Tsaryk said later that the event was “tragic and horrifying” but didn’t feel that the ICO sale should be to blame for the guide’s death and that all inquiries relating to his death should be directed to the guide company he worked with.