Amazon And Ethereum Are Bringing Blockchain To The Masses

AMAZON’S cloud computing branch, called Amazon Web Services (AWS), is looking to make it effortless for customers to use blockchain with a new alliance announced on Tuesday.

The cloud computing behemoth will collaborate with crypto start-up incubator Consensys. ConsenSys is an Ethereum based project and infrastructure that furthers the cause of a decentralized world on the blockchain.

Amazon Web Services will be partnering with a Consensys start-up called Kaleido. The company is aiming to provide AWS customers with an “easy button” to get into blockchain, by providing pre-loaded blockchain software.

“They can focus on their scenario and they don’t have to become Ph.D.’s in cryptography. We give them a simple platform to build their company on blockchain,” said Steve Cerveny, one of the founders of Kaleido.

Blockchain technology records transactions on a public, distributed ledger, which eliminates the need for a third party in many cases. The technology is touted as one of the most secure networks in the world and will soon be available to the masses.

“Introducing Kaleido to Amazon Web Services’ customers are going to help clients move faster and not worry about managing blockchain themselves,” Amazon Web Services said in a statement. It is the first blockchain solution available on the AWS Marketplace and will help businesses rapidly adopt blockchain technology.

Amazon Web Services is a subsidiary of Amazon that offers a paid subscription for cloud computing platforms to individuals, companies, and governments. AWS is using a partner-led strategy instead of building from the ground up.

“They’ve been looking for partners to help get blockchain into their customers’ hands,” Cerveny told CNBC.

One of the founders of the Ethereum platform, which is what Kaleido and AWS will be using, said this is a substantial move by the tech giant to get into blockchain.

“This is a heavy duty, full stack way of getting the company into blockchain solutions,” said Joseph Lubin, founder of Ethereum.

Lubin said Consensys, which oversees more than 50 blockchain projects, has seen a boom in interest around the technology.

“Three years ago we were getting calls from companies trying to spell blockchain and trying to order one in a color because their boss told them they should get a blockchain,” Lubin said. “At this point, there are tens of thousands of companies around the world that have real sophistication around this.”

Amazon joins other tech giants like Microsoft and Facebook in exploring blockchain utility.

IBM, Accenture, Deloitte, JP Morgan, and HSBC are among the other corporate names working on blockchain initiatives.

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